Friday, June 6, 2008

File under "hilarious, not surprising"


From science blog Cognitive Daily:


...David McCabe and Alan Castel have taken this work on the acceptance of
neuroscience to a new level: now they've got pictures! They asked 156 students
at Colorado State University to read three different newspaper articles about
brain imaging studies. The articles were completely fake, and they all discussed
brain imaging, but one of the articles included only text, one included a bar
graph showing brain-scan results, and one showed pictures of brains. The
articles were about three different topics, but an equal number of students saw
each article with text only, the graph, or the brain image...
The articles accompanied by brain images were rated significantly higher than the other articles, despite the fact that the fake claim in each article wasn't actually
supported by the fake evidence, in whatever form it was presented.

OK, I am generally hostile to studies based on how undergrads perform in lab studies, blah blah, etc., but this kind of stuff still cracks me up.

1 comment:

Anonymous said...

Yup--I guess that is why brain images are all over magazine covers!